Doc Morris
Relaunch Online Shop
With the relaunch of the DocMorris online shop, we enable users to order their desired medication quickly and easily across all devices.
Project goal and focus
A special focus of the shop relaunch was to keep the large range of products clearly arranged and enable users to navigate quickly to the desired product.
The conversion rate should also be increased and a modern user experience ensured.
Position
Lead Concepter / Experience Designer
Activities
Information architecture
Wireframing
Presentations
Exemplary screens
Start page
Product category overview
Product detail page
Different entries for different navigation types
The main navigation provides both an overview and an introduction to the different subject areas of the shop.
Products can be found by page navigation and search.
Not just listing products, but making them comparable
After opening the timeline, the user is greeted with a collagen animation, showing the most important pioneers and milestones.
Giving extensive product information without loosing clarity
The product page provides information about the core data of the respective drug, as well as the possibility to select the package size and number.
Getting direct consultation
Users can get a live consultation via video chat on suitable medications.
