MAN

Hydrodrive Presentation

MAN is not only one of the world’s largest commercial vehicle manufacturers, but also an innovation driver for a wide range of drive mechanisms.

Between conventional rear axle drive and classic all-wheel drive, MAN offers the MAN „HydroDrive®“, an innovative auxiliary drive that offers more traction for road vehicles with temporary off-road use.

Project goal and focus

The technical abstract topic of a hydrostatic axle drive should be explained in a simple and understandable way.
The explanation should not only be informative but also entertaining.
The newly created microsite brings MAN’s drive innovation to life.

Position
Concepter / UX Designer

Activities
Content planning
Information architecture
Wireframing
Presentations

Exemplary screens

Introduction

MAN HydroDrive® simulation

USPs

Tuning in the user

The user is tuned into the topic by means of a step-by-step intro. The most important advantages of the hydrostatic drive are demonstrated.

Simulating the benefits

In order to reach as large an audience as possible, selected milestones were linked to various social media platforms. In addition, all articles are written search engine optimized. Milestones seeded on…

The truck enters difficult, muddy terrain and gets a message to switch on the MAN HydroDrive®.

After switching on the MAN HydroDrive® the truck can move on easily.

Also hilly terrain is no obstacle for the MAN HydroDrive®.

Again after switching on MAN HydroDrive® the truck takes the road easily where other trucks would have to forsake.

Automatic functions of the MAN HydroDrive are also shown. The truck can, for example, resume full speed again when changing to an asphalted surface without having to switch off the MAN HydroDrive®.